We are an activist brand, more than just a business. From the onset our goal was to educate, raise awareness and provide an alternative to cheap and nasty quality dressed up as premium grade. Be it equipment, grooming products or nutrition we provide an alternative into a pet industry that lacks ethics, quality and sustainability.
We don't just complain, we are out here providing REAL solutions and from the very outset we aimed to provide dog owners with a choice of specialised products designed around THEIR needs, comfort and safety. Whilst many pet products use fancy marketing, visuals the "cute" factor or swish packaging, they often lack what matters most in a product, quality, ethics and sustainability.
Far too many products in the pet industry are produced cheaply and sold with enormous profit margins that benefit business owners, not dog owners. You don't like a throw away society? We build products that last..(when did you last see a range that comes with a LIFETIME REPLACEMENT GUARANTEE?)
You don't like using toxic chemicals that aren't healthy for your dog or environment? We produce our own range of ALL NATURAL shampoo and skin care products. You don't like feeding your dog artificial junk food? We produce our own range of ALL NATURAL treats and RAW range of natural preservative free real food.
So welcome to the world of Rogue Royalty. A world where we put our canine family first, where we extend our love beyond dogs into love for the earth, environmental consciousness, sustainability, ethics and built to last quality.
We're off beat, we think and do things differently…a LOT differently. We aim to produce the finest quality products possible. We're not a business, we're a movement for improvement, we push boundaries and challenge the way people have been conditioned in their approach to canine husbandry and health.