We are an activist brand, more than just a business.  From the onset our goal was to educate,  raise awareness and provide an alternative to cheap and nasty quality dressed up as premium grade. Be it equipment, grooming products or nutrition we provide an alternative into a pet industry that lacks ethics, quality and sustainability.

We don't just complain, we are out here providing REAL solutions and from the very outset we aimed to provide dog owners with a choice of specialised products designed around THEIR needs, comfort and safety. Whilst many pet products use fancy marketing, visuals the "cute" factor or swish packaging, they often lack what matters most in a product, quality, ethics and sustainability.

Far too many products in the pet industry are produced cheaply and sold with enormous profit margins that benefit  business owners, not dog owners. You don't like a throw away society? We build products that last..(when did you last see a range that comes with a LIFETIME REPLACEMENT GUARANTEE?)

You don't like using toxic chemicals that aren't healthy for your dog or environment? We produce our own range of ALL NATURAL shampoo and skin care products. You don't like feeding your dog artificial junk food? We produce our own range of ALL NATURAL treats and RAW range of natural preservative free real food.

So welcome to the world of Rogue Royalty. A world where we put our canine family first,  where we extend our love beyond dogs into love for the earth, environmental consciousness, sustainability, ethics and built to last quality.

We're off beat, we think and do things differently…a LOT differently. We aim to produce the finest quality products possible. We're not a business, we're a movement for improvement, we push boundaries and challenge the way people have been conditioned in their approach to canine husbandry and health.

"The Hound for Devotion, Vigilance and Loyalty
The Horse for Grace, Strength and the Spirit to Roam Free
The Shield for Protection of Evils of All Kind
The Crown for Nobility in Action and Mind"

Our logo reflects the core set of beliefs and principles that we our brand was founded on, watch the video for the meaning of the Rogue Royalty logo...

Our gear is highly practical, durable and made with quality. Whilst we cater for all sized dogs our specialty is working with large powerful types and breeds. Working downwards so to speak is a lot easier, so that being said, our products range from slimline, heavy duty and our SupaTuff range caters for all dogs large or small.

Our ALL NATURAL SHAMPOO is pure and made with natural oils, with no fillers or additives. Crafted on coconut oil as the base, it is safe for use on dogs, horses and humans. Our ALL NATURAL TREATS are a ground breaking world first product specially created by us to benefit your dog. Our treats are an air-dried offal jerky and green tripe jerky which have been enriched with natural herbs that serve to fortify your dog’s immune system.

Our RAW FOOD is a premium natural range of fresh frozen product. We don’t support intensive farming and believe that feeding your dog a raw diet provides optimum health as this caters to the needs of the canine. We'd love to hear from you and welcome any suggestions or improvements we can make to better serve the pet owner community so feel feel free to reach out anytime and give us a call (02) 4620 7660 or email

Thank you for dropping by.

Wendell Van Jour
Rogue Royalty